Meyer Burger Investor Presentation
MEYER BURGER CAN OBTAIN UNIQUE MARKET
POSITIONING, ENABLING HIGH MARGINS
MEYER BURGER
LOW
AVERAGE SALES PRICE
HIGH
Market positioning and key competitors
IBC
SUNPOWER®
LG
Standard
HJT
Panasonic
HIT
Phim nhat Wa
HJT / SWCT®
MEYER BURGER
REC
Medium margin
Medium margin
High margin
PERC
Very low margin
HIGH
Hanura rom
•
Technology advantage enables unique market
positioning and high margins.
Captive model protects this advantage long-term
Meyer Burger as the first player to be competitive in
all market segments (rooftop and utility-scale)
Competitors in premium segment like SunPower,
LG and Panasonic have higher manufacturing costs
PERC manufacturers cannot offer modules in the
premium segment
LONGİ
JA SOLAR
QCELLS
Solar
Jinko
CanadianSolar
Low margin
MANUFACTURING COST
LOW
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