Wix Results Presentation Deck
Efficient marketing based on 7-9 month TROI
One Time Marketing, Ongoing Collections
$55
... After 4
Quarters
1.0x
$52
Q1'19 Cohort
Marketing Cost ($ million)
$44
After 8
Quarters
2.1x
$91
Q1'18 Cohort
Cohort Net Collections ($ million)
$32
... After 12
Quarters
3.5x
$112
Q1'17 Cohort
I
$25
After 16
Quarters
4.6x
$113
Q1'16 Cohort
... After 20
Quarters
$19
5.7x
$108
Q1'15 Cohort
Note: Data as of December 31, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to
equal dollars spent on marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the
acquisition of users. Cohort Net Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from Flok, DeviantArt, and Wix Answers.
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