Hubspot Investor Day Presentation Deck

Land: Fueling Customer Acquisition with Starter Suite 25% of Customers First Land with the Starter CRM Suite 100% 0% New Customers by Tier 2018 H122 Pro + Ent Starter (Non-Suite) Starter (Suite) Starter (Suite) = Customers who bought MHS+SHS+SVHS or MHS+SHS+SvHS+OHS or MHS+SHS+SvHS+CHS or MHS+SHS+SVHS+OHS+CHS upfront. Starter (Non-Suite) = Customers who bought any other single or combination of Starter-only products upfront. Pro + Ent=Customers who bought any combination of products as long as one of the products was a Professional or Enterprise edition. See definition of Customers in appendix. HubSpot

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