Prada Investor Day Presentation Deck
Enhanced
Miu Miu SS 22 Show - An Unprecedented Digital Collaboration
The physical and virtual spaces of the Miu Miu show were punctuated with works by artist Meriem Bennani,
exploring intimate relationships mediated through the camera
#1 IN EARNED ENGAGEMENT
Earned Engagements during Paris Fashion Week
Miu Miu
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Brand Resonance
Source: SPRINKLR
Methodology: Number of interactions (like + comments) of posts mentioning the hashtag of
the show OR "Brand"+ "Fashion Show keyword list"
Competitors: Miu Miu, Dior, Balenciaga, Valentino, Loewe, Chloe
PRADA Group
51
ENGAGEMENT GROWTH ACROSS CHANNELS
+726%
+73%
>200
YouTube views vs SS21
Women's show
vs SS21 Women Show live
streaming on miumiu.com
influencers engaged
worldwide to watch the
virtual show
Capital Markets Day 2021View entire presentation