HHR Investor Presentation Deck
#1 Online Recruitment Platform in Russia
Leader across all key operating metrics
General
Operations
Products
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1)
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3)
Key Highlights
4)
5)
6)
Year of Foundation
Shareholders
Regional Sales
Network
Job Postings¹ ('000)
Visible CV Database²
(m)
Gap in UMVS³
CV Database Access
Job Postings
VAS4
HCM Platform
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Market leader in
Russia across key
operating metrics.
Developing wide
range of VAS and
HCM solutions
2000
Elbrus Capital (37%),
Goldman Sachs
(14%), Free float
(49%)
1,061
37.5
zarplata.ru
Local player with strong
footprint in certain
Ural/Siberian regions. Has
been active in M&A
acquiring other local job
boards.
Source: J'son & Partners, Comscore, Company data, Socis MR Rus, Livelnternet
30-day job postings as of April 30, 2021 according to J'son & Partners
As of April 30, 2021 according to J'son & Partners
1999/20136
HeadHunter Group
338
7.3
x
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J
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SuperJob
National wide player by
revenue presented in the
majority Russian regions.
Very small share of unique
customers and content
compared to HH due to
similarity product/geo mix
2000
Alexey Zakharov
X
593
15.3
Gap in number of UMVS, which are calculated based on average for 12M ended April 2021 according to J'son & Partners. Gap is calculated vs. consolidated
HeadHunter and Zarplata UMVS, assuming no overlap in operating metrics
Comprehensive VAS beyond recruitment process and branding
Year of Avito.ru foundation
Merged core assets under Zarplata umbrella in 2013, acquired by HeadHunter in 2020
3x
X
X
7)
•Avito
РАБОТА
Horizontal player with no
specific product adopted for job
vertical. Focused on blue collar
and SMEs. Undertook a wide
marketing campaign in 2014-
2016, but substantially lowered
budgets since then
20075
Naspers
561
2.6
ΝΑ
V
X X
к работа
Originally founded as
Worki, in the beginning of
2021 transformed in mini-
app integrated inside
Vkontakte social network
and adopted for job
search.
2017/20217
Acquired by Mail.ru in 2019 and rebranded from Worki to VK Jobs in 2021
Mail.ru
X
59
3.3
26x
x
x
работа.ру
Started as a printed job
classified and still keeps a
significant exposure to
print advertisements. No
leadership positions in
regions
1998
Sberbank
X
100
10.3
4x
31View entire presentation