Upwork Investor Presentation Deck
Infinite Personas and Categories
Growth through depth
8
Ⓒ2022 Upwork Inc.
Tech & Product Lead
Example: VP, Engineering
• Build and maintain my website
• Build and maintain my mobile app
• Do QA testing on my product
•
Augment or replace my internal
UI/UX team
• Maintain a safe and secure dev
environment for me
Q1'22 Investor Presentation
April 2022
Marketing & Creative Lead
Example: VP, Marketing
• Augment my design staff
• Translate my marketing assets
• Build my new landing page
• Develop my campaign strategy
• Develop my social media strategy
• Execute my social media strategy
Growth through breadth
Operations Lead
Example: COO
• Recruit and manage my customer
support operations
• Recruit and manage a skilled tech
support team
• Let me outsource my accounting to
a trusted accountant
• Provide me project-based
accounting support
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