Sonder Investor Presentation Deck
Financial Overview
Our properties generate attractive unit economics, with a long term goal of
achieving 30%+ cash contribution margins.
TTM Cash Contribution Margin %
Sonder
4%
Q1'22
13%
Q2 '22
17%
Q3 '22
20%
Q4 '22
19%
Q1'23
18%
Q2 '23
RevPAR initiatives
Corporate sales penetration
Photography & merchandising
Ancillary revenues
Wider & improved distribution
Increased marketing ROAS
Direct cost initiatives
Service automation
Back-of-house efficiency
Energy management tech
Economies of scale
30%+
Long Term Goal
Note: Cash Contribution Margin ("CCM") is a unit economics measure we use to measure property-level performance by excluding non-property level operating expenses. Cash provided by (used in) operating activities includes
the benefit of FF&E Allowance Realized, and therefore, Cash Contribution and Cash Contribution Margin include the benefit of FF&E Allowance Realized.
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