Asos Results Presentation Deck

© 2023 asos 02. Stronger order economics and lighter cost profile Mitigate the impact of inflation and improve profitability |-0- Opportunity Improved order economics, especially outside key strategic markets Optimise our cost base ■ I I ● Revisit our positioning outside key strategic markets Optimise prices and service levels Revisit price of our delivery services Reduce split deliveries Optimise our logistics costs Consolidation of warehouses ● Immediate focus ● Increase of operational efficiency Reduction of our overhead costs ● Simplification of processes and organisation Optimisation of promotional spend • Reduction of external spend Rationalisation of assortment Improvement of freight costs ● Outcome ◆ Margin per order ↑ Split shipments Logistics cost/order Overhead costs Intake margin 11 asos

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