Earnings Presentation Q1 2020
COVID-19 Continuity Plan
We are committed to helping our partners weather this pandemic and come out ahead on the other side. Our clients' profitable success
is the lifeblood of what we do, and we're very proud to provide a connection between advertisers, banks, and their mutual customers in
these uncertain times.
Priorities
Operational
Continuity
Marketing
Client Support
© 2020 Cardlytics
Protect the health and well-being of our employees and our communities
Continue to invest in our people and our platform innovation priorities
• Help marketing clients with valuable insights and flexible campaigns
Keep our technology and operations running smoothly
Deliver relationship & technical support to our bank partners and keep the Wells Fargo launch on track
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Creation of COVID-19 Analytics Dashboard to help clients understand shifts in consumer spend
• Modified offers to support clients' updated business operations (ie., online & delivery)
• Campaign targeting adjustments to increase focus on active category spenders
Rise, Retain, Return strategy - acquire customers for clients experiencing a rise in spend; retain customers for
those who have significantly grown their base; and help those negatively impacted return as quickly as possible
Global COVID-19 task force to address ongoing employee safety, operations, and communications
Employees productively and securely working from home since March 13th
Proactive system maintenance and stress testing
Our excellent capitalization enables financial flexibility, focusing on investment discipline
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