Wix Results Presentation Deck

Efficient Marketing Based on 7-9 Month TROI One Time Marketing, Ongoing Collections $57 After 4 Quarters 1.0x $60 Q1'20 Cohort $55 After 8 Quarters 1.8x $100 Q1'19 Cohort $44 After 12 Quarters 3.1x Cohort Collections ($ millions) $135 Q1'18 Cohort $32 After 16 Quarters 4.7x $148 Q1'17 Cohort $25 After 20 Quarters 5.8x $142 Q1'16 Cohort Marketing Cost ($ millions) Note: Data as of December 31, 2020; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from Flok, DeviantArt, and Wix Answers. WIX 9

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