SmileDirectClub Investor Presentation Deck
2 Trusted brand among customers & professionals
When customers are considering who to trust, they reference
three important channels.
00
Tim
Online
Friends &
Family
Q
Dentist
Consumers considering straightening their teeth typically do one or all of the following:
1. Search online to understand their options
2. Ask a friend or family member which option they should choose
3. Ask a dentist
Based on our research, our product and customer experience is competitive with Invisalign and
less expensive.¹ Our focus continues to be on improving perception across these three channels to
continue to gain market share.
smile ¹Source: Third-party market research firm research on file at SmileDirectClub; Based on over 1,200 respondents.
DIRECT CLUB
Changing perceptions, habits and beliefs is critical to the next phase of our growth as we work to
expand our reach and overall share of the market. The following pages provide supplemental
information to outline the progress we have made across these three channels.
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