Hostess SPAC Presentation Deck
PAGE
9
HOSTESS' APPROACH TO BETTER-FOR-YOU
Objective: provide better-for-you options for consumers while maintaining brand equity and taste credentials
TRANS
FAX
Removal of
negatives
Phased approach to
"cleaner label" on core
Hostess Two-Pronged
BFY Strategy
Today - "0 grams trans fat per serving and no
PHOS"
✓ Short-term - Label simplification and focus on
natural flavors and colors
✓
Long-term - Formulation changes to remove
animal fats and other targeted ingredients
Å
New items delivering BFY benefits
✓ Today - New Mini Muffins deliver 8g whole
grain. Banana muffins: "smart snack" for
school nutrition compliance
8g
✓ Longer-term - New platforms to deliver
positive nutrition
Hostess
mini
muffins
blueberry
Effe
Addition of
positives
CARL
20
SMART
SNACKS IN
SCHOOL
Hostess
mini
muffins
baNaNa
அம்
VARL
ERWIN
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