Wix Results Presentation Deck
Efficient marketing based on 7-9 month TROI
One Time Marketing, Ongoing Collections
... After 4 Quarters
1.2 x
$32
$39
To Date
Q1'17 Cohort¹
... After 8 Quarters
2.3 x
$25
$56
To Date
Q1'16 Cohort¹
After 12 Quarters
3.4 x
$19
$64
To Date
Q1'15 Cohort¹
... After 16 Quarters
4.3 x
$75
To Date
$18
Q1'14 Cohort
After 20 Quarters
7.4x
$60
To Date
$8
Q1'13 Cohort
Marketing Cost ($ million)
Cohort Net Collections ($ million)
Note: Data as of December 31, 2017; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal
dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months
¹Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, and ~$9 million in Q1'17 of brand marketing expenses
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