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Verizon Investor Presentation Deck

Best Brand Among Consumers & Businesses 50% 45% 40% 35% 30% 25% 20% 15% 15 10 Consumer Brand Attribute Wins 1st Place: Overall Brand Attributes 27 of 27 in latest wave Average Margin of Victory Wave Wave Wave Wave Wave 1 2 5 Key Brand Perceptions (Consumer, June, 2005) Reliable Coverage Source: Taylor Nelson Sofres, 2001-2004. VZW Next Best Call Clarity Trustworthy Gap bit VZW and Next Best 30% 25% 20% 15% 10% 5% 0% -5% -10% -15% Business Brand Attribute Wins Mar 2003: Oct 2003: Jun 2004: Dec 2004: Mar 2005: 7 of 20 14 of 20 22 of 24 22 of 24 25 of 26 Most Reliable Network Brand Tracking verizon ..llı 4001 2002 4002 2003 4003 2004 4004 2005 13

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