Snap Inc Investor Presentation Deck

MOAR fa BLACK LIVES MATTER. GAVE Fa Meet the Snapchat Generation 150% The Snapchat Generation is 150% more likely than non-Snapchatters to prefer to communicate with pictures over words.¹ 3x 1.5x Snapchatters are 3x more likely than non-Snapchatters to say they are using AR more than they did last year to try on products.² The Snapchat Generation is 1.5x more likely than non-Snapchatters to gravitate toward immersive video and mobile games, including AR experiences.³ 2021 Global Cassandra Study commissioned by Snap Inc. I Base: Total N=27,006 respondents. Snapchat Generation refers to Snapchatters aged 13 and older. ¹Q: What portion of your digital communication includes images and media, e.g., emojis, photos, memes, video calls, versus text-only, i.e., only words? Please enter a percentage for each; your total must add up to 100%. If you do not communicate in one of these ways, please enter zero. 2 Q: Which of the following, if any, are true for you? ³Q: How much do you agree or disagree with each of the statements below? Please select one response per row. 27

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