16th Annual Needham Virtual Technology & Media Conference

Digital Ad Spending 2020-24 Billions $300 $250 $200 $150 $100 $50 $0 Large & Growing Market Opportunity Industry revenue by pricing model CPM Hybrid Performance +16.3% CAGR 20 21 22 23 FLUENT Source: eMarketer, March 2021 24 32.4% 0.5% FY 2020 67.1% Note: Totals may not equal 100% due to rounding Source: IAB/PwC Internet Ad Revenue Report, FY 2020 Fluent's Business 100% Performance 72% CPA FY 2020 28% CPL 6

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