Appreciate SPAC Presentation Deck
COMPANY OVERVIEW
By The Numbers
About Us
(2)
(3)
(4)
(5)
2007
Founded
250
Team Members(3)
Minneapolis
Headquarters
40+
Geographic Markets
#2
SFR Marketplace (9)
Refer to slide 43: Financial Model Assumptions
Based on YTD data per Birdeye
Customers
~68
YTD Average Net Promoter
Score(2)
~15,000
Properties Under
Management (4)
~12,000
Investors Served
~95%
Institutional Buyers
Converted to Management (7)
11%
Revenue from
Largest Customer
Includes local market real estate agents 100% dedicated to Appreciate
As of April 2022, including franchise markets
Represents estimated aggregate value of properties under management; Company Information
Key Financial Metrics(¹)
$45M
2022E Revenue
$113M
2023E Revenue
$4B+
GMV(5)
>200%
'21A-'23E Marketplace
Revenue CAGR
4
ww
$24M
2022E Gross Profit
13.6x
2021 LTV/CAC(6)
Appreciate
$64M
2023E Gross Profit
65%
Front Loaded
Revenue (8)
(6) Based on fiscal year 2021 for retail property management customers. LTV based on 2021A gross margin of
$8,246 per customer, assuming average fees, property value and customer life, and one Marketplace
transaction during tenure of property; CAC based on 2021A average cost to acquire customers of $608 per
customer
(7) Represents 2021A percentage of Institutional buy-side transactions that led to a new managed property
(8) "Front-loaded" revenue represents Marketplace and Placement revenue
(9)
#2 of two SFR Marketplaces. Based on estimated annual property transaction value, per PR Newswire and
industry sources
Private & Confidential
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