Overstock Results Presentation Deck
Customer Cohort Performance Post Launch
Order share (% of total orders)
Aug 1-Sept 30, 2023
66%
Legacy OSTK
Décor
Bed
Furniture ex. Patio
Top 4 categories (Over 10% of order mix)
Rugs
23%
BED BATH&
BEYOND
TAM New
Décor
Furniture ex. Patio
Bed
Rugs
10%
Legacy BB&B
overstock
Bed
Décor
Kitchen
Furniture ex. Patio
Legacy OSTK
1.0x
1.0x
1.0x
Average unit retail
Aug 1 - Sept 30, 2023
TAM New
Category AUR¹ variance
Furniture ex. Patio
1.0x
Bed and Bath³
1.1x
Kitchen
1.3x
Legacy BB&B
1 AUR: Average unit retail before discount/promotions
2 Contribution margin = Gross profit less advertising and marketing expenses
3 Average of Bed and Bath categories
0.9x
0.9x
0.8x
Legacy OSTK
■
Contribution margin%²
Aug 1 - Sept 30, 2023
■
TAM New
Legacy BB&B
Customer acquisition strategies
influencing profitability
Heritage OSTK customers still the most
profitable group
~90% of business accretive to
contribution margin
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