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Lotteries benefit from a relatively favorable public and regulatory perception,
reflecting their differentiating characteristics¹
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Public perception
Penetration rates
Regulation
Gaming Profile
Lottery
✓ More acceptable, socially responsible
Major contributor to good causes
✓ High across population groups with lower stakes
Well established regulatory framework
Long-term regulatory relationships
✔ Long-term licenses
✓ Few established operators
✓ Safer gaming profile
✓ Infrequent paybacks
1) Based on data sourced from the Lithuanian Lottery Association and the Projektbericht Research Report
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Other Gaming
Greater regulatory and public scrutiny
More negative perception of other types of
gaming
Typically niche with higher stakes
Varying regulatory regimes, some
underdeveloped
Numerous operators
High frequency gaming events
Frequent near-wins to incentivize players
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