Circut Results Presentation Deck

Gross margin Contributing Factors Q3 2019 Impacted by increased tariff levels Q3 2020 cricut. Abnormally high due to limited promotions because of depleted inventory levels, plus tariff relief Q3 2021 Returned to a more normal promotional cadence due to strong inventory position Favorable sales mix with 20.5% of revenue from high margin Subscriptions revenue Gross Margin % 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 28.0% Q3 2021 Financial Results Q3 2019 Connected Machines 42.8% Q3 2020 Subscriptions 39.2% Q3 2021 Accessories & Materials 18

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