MoneyLion SPAC Presentation Deck
WHO WE SERVE
Data Driven Customer Segmentation Informs Product Innovation
8.5
The Builder
6.5
The Adventurer
5.0
The Optimist
3.0
The Hopeful
Ill
8.5
MoneyLion
FINANCIAL PROFILE
The Builder
"I'm just working hard to build the future
that my wife and I have always wanted."
55% 38% 43% 45% <25K 55%
INCOME $75K+ ASSETS $25K+
INVESTORS
HOME OWNERS
DEBT
CREDIT 670+
Save
Buffered against day-to-day emergencies
with goal oriented savings/investing plans.
Spend
Spends less than they earn. Budgets to keep
spending under control for future.
Score
High scores on average. Handles debt well and
pays off credit card balances every month.
Shield
The most protected segment with health, life,
disability, auto, and HO/renter's insurance.
We help The Builder with integrated products that help them control their finances and build future wealth.
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