Yelp Investor Presentation Deck

9 Drive sales through the most efficient channels Acquire and retain high-potential SMB and multi-location customers ● Marketing and streamlined flow for Self-serve acquisition New tools to drive business owner engagement Expanded Multi-location product portfolio ● ՍՈ Try "cleaners" or "most popular" Delivery Plumbing Takeout Reservation Craveworthy Burger Spots Sponsored by Heinz Search HEINZ Great spots to grab craveworthy burgers View collection Me Collections More Darwin's Di 00000 $. Mission, 1.2 More Yelp Ads Ad Performance Customer leads (last 12 months) 8 Jan ● Directions & Map Views Website visits Feb Mar Apr May Jun vary Sustainable Growth Afton Google Basin 2 25% 0 0% Where you're reaching (last 14 days) Your Yelp ad was shown when users were looking for businesses in these locations over the last 14 days. Learn more Crucero Aug Sep Oct * Calls Forecast Nov Dec 6: 75% 1 Dec 2-Dec 15, 2020 Map data ©2020 Terms of Use Report a map oor → To change the locations your ad reaches, adjust your location targeting Update location targeting 20

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