Hydrafacial SPAC Presentation Deck

CONSUMERS INCREASINGLY WILLING TO SPEND ON HIGH END BEAUTY HEALTH ARE GROWTH IN SKINCARE INDUSTRY DRIVEN BY PREMIUM MARKET AND EMPHASIS ON SKINCARE, RATHER THAN COSMETICS Source: Vogue Business; Industry interviews. MILLENNIALS AGING INTO CATEGORY ● ● As millennials age, they are taking skincare more seriously and shifting spend to invest in premium treatments $ GROWTH IN DISPOSABLE INCOME Prefer to spend on experiences over products ● As U.S. economy grows, consumers have more disposable income to spend on premium products GROWTH IN MULTI-BRAND AND ONLINE RETAILERS Multi-brand retailers (i.e. Sephora) and digital native brands captivating consumer and pushing innovation INFLUENCERS AND SOCIAL MEDIA DRIVING PURCHASE DECISIONS Online demos, which originally gained popularity in cosmetics, are becoming increasingly influential in skincare Skincare increasingly valued in age of selfies/social media 3 SHIFT IN SPEND FROM MAKEUP TO SKINCARE ● Shift to treating underlying skin vs. using product to cover it up CONSUMERS SHOPPING ACROSS MASS AND PREMIUM Consumers willing to shop across mass and premium in order to allocate more money towards trending categories/products 7

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