Diageo Investor Day Presentation Deck

BAIJIU CATEGORY IS LARGE, FAST GROWING AND PREMIUMISING Baijiu category growth projection (CY2020-2024) Baijiu (ex-Low Price/Value) Baijiu (Total) 0% Volume Source: IWSR 2019 6% Value 7% 8% Prestige & Prestige+ 25% Super & Ultra Premium 22% Premium 23% Source: IWSR 2019. Excludes 'low' and 'value' price bands Standard 31% 'Low' and 'Value' (475m 9 litre cases) DIAGEO Value CAGR Value CAGR CY15-CY19 CY20-CY24 35% 19% 11% 11% 10% 11% 10% 3% 8

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