Shareholder Event
Our blueprint for
lasting success
Our Ambition
Our Purpose
Our Values
Our Brands
Our Priorities
Strength
and
sustainability
Our long-term
targets
CET1 ratio 13%
ROTE ≥12%
Reduce RWAs
Our 2015
Goals
to <£300bn
No.1
for customer
service, trust and
advocacy by 2020
Serve customers well
XRBS
Serving
customers
Working
together right thing
Doing the
Thinking
long term
NatWest
Royal Bank
of Scotland
Coutts
**Ulster Bank
Customer
experience
No.1 for
service, trust
and advocacy
Improve NPS
in every UK
franchise
Simplifying
the bank
Supporting
growth
Employee
engagement
Cost:income
ratio <50%
Leading market
positions in
every franchise
Employee
engagement
≥ our peers
Reduce costs
by £800m
Lending growth
in strategic
segments
UK GDP growth
Raise employee
engagement
to within 7 points
of our peers
To Note:
The cost reduction target excludes the costs of restructuring, conduct, litigation and intangible write-off charges,
as well as the operating costs of Citizens Financial Group and Williams & Glyn.
Employee engagement is measured against the Global Financial Services norm which currently stands at 83%.
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