DraftKings Investor Day Presentation Deck
We are highly differentiated due to leading product and technology, innovation at high
velocity, scale, and brand
Drivers of Competitive Differentiation
LEADING PRODUCT
AND TECHNOLOGY
Vertical Integration: Create
unique products for the U.S.
sports fan, powered in-house
Single Wallet: Deliver a
seamless experience across
states and DraftKings-
branded products
Scalable Regulatory
Platform: Facilitate
responsible gaming, data
privacy, and security for all
customers
Geographic Flexibility and
Velocity: Leverage technology
to rapidly enter new OSB and
iGaming states
INNOVATION AT
HIGH VELOCITY
Data Science Powerhouse:
Drive a personalized experience
through automation and user-
level analytics
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●
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Optimize bet merchandizing
Drive sport-to-sport and
vertical-to-vertical cross-sell
Offer promotions that are
unique to customers
Customer First: Roll out
innovative and tangential
mobile products such as DK
Horse
SCALE
Cost Leverage: Negotiate
superior rates within cost of
revenue (e.g., payment
processing, revenue share
agreements) and achieve
lower customer acquisition
costs due to scale of
marketing platform
Efficient Investments: Drive
strong returns on product
investments due to our large
monetization opportunity
TTTT
BRAND
Trusted Brand: Drive
enhanced credibility through
key relationships and growing
national brand awareness
Large Customer Database:
Operate DFS in states
representing 90%+ of the U.S.
population and have valuable
customer data
Highly Optimized Marketing
Machine: Optimize based on
average LTV profile of various
channels and penetrate
multiple consumer segments
with multi-brand approach
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