DraftKings Investor Day Presentation Deck slide image

DraftKings Investor Day Presentation Deck

We are highly differentiated due to leading product and technology, innovation at high velocity, scale, and brand Drivers of Competitive Differentiation LEADING PRODUCT AND TECHNOLOGY Vertical Integration: Create unique products for the U.S. sports fan, powered in-house Single Wallet: Deliver a seamless experience across states and DraftKings- branded products Scalable Regulatory Platform: Facilitate responsible gaming, data privacy, and security for all customers Geographic Flexibility and Velocity: Leverage technology to rapidly enter new OSB and iGaming states INNOVATION AT HIGH VELOCITY Data Science Powerhouse: Drive a personalized experience through automation and user- level analytics ● ● ● Optimize bet merchandizing Drive sport-to-sport and vertical-to-vertical cross-sell Offer promotions that are unique to customers Customer First: Roll out innovative and tangential mobile products such as DK Horse SCALE Cost Leverage: Negotiate superior rates within cost of revenue (e.g., payment processing, revenue share agreements) and achieve lower customer acquisition costs due to scale of marketing platform Efficient Investments: Drive strong returns on product investments due to our large monetization opportunity TTTT BRAND Trusted Brand: Drive enhanced credibility through key relationships and growing national brand awareness Large Customer Database: Operate DFS in states representing 90%+ of the U.S. population and have valuable customer data Highly Optimized Marketing Machine: Optimize based on average LTV profile of various channels and penetrate multiple consumer segments with multi-brand approach | 11
View entire presentation