a.k.a. Brands IPO Presentation Deck

SAFE HARBOR Property of a.k.a. Brands Ⓒ2021| 2 LEGAL DISCLAIMER The company has filed a registration statement on Form 5-1 (including a preliminary prospectus) with the SEC for the offering to which this presentation relates. The registration statement has not yet become effective. Before you invest, you should read the preliminary prospectus in that registration statement and the other documents we have filed with the SEC for more complete information about the company and this offering. You may get these documents for free by visiting the SEC website at www.sec.gov. Alternatively, these documents may be obtained from BofA Securities at BofA Securities, Attention: Prospectus Department, NC1- 004-03-43, 200 North College Street, 3rd floor, Charlotte NC 28255-0001, by telephone at (800)-294-1322 or by email at de [email protected]; Credit Suisse at Credit Suisse Securities (USA) LLC, Attention: Prospectus Department, 6933 Louis Stephens Drive, Morrisville, North Carolina 27560, by telephone at (800)- 221-1037 or by email at usa [email protected]; or Jefferies at Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, 2nd Floor, New York, NY 10022, by telephone at (877)- 821-7388 or by email at [email protected]. This presentation does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. FORWARD-LOOKING STATEMENTS Certain statements contained in this presentation are forward-looking statements. Forward-looking statements may include statements relating to our future plans, strategies and expectations, as well as our future revenues, expenses, earnings, losses, financial performance, financial condition and future prospects. Forward looking statements are generally identifiable by use of the words "believe," "may." "will," "should." "could," "expect," "estimate." "intend." "anticipate," "project," "plan" or similar expressions. Forward looking statements are frequently based on assumptions that may or may not materialize and are subject to numerous uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could cause actual results to differ materially from the results anticipated or projected and which could materially and adversely affect our operating results, financial condition or prospects include, but are not limited to: rapidly-changing consumer preferences our inability to acquire new customer, retain existing customers, or maintain average order value levels; inability to identify brands to acquire, integrate and manage on our platform; our inability to maintain the image and reputation of our brands; economic downturns and market conditions; our use of third-party suppliers and manufacturers that are primarily based in China: our inability to manage our inventory effectively; failing to realize the anticipated benefits of the Culture Kings acquisition; laws or regulations relating to data privacy and security; changes in accounting standards and subjective assumptions, estimates and judgments by management and damage to our reputation from any of the factors described above or elsewhere in this presentation or the prospectus for the offering to which this presentation relates. These risks and uncertainties should be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements. Forward-looking statements speak only as of the date they are made. We do not undertake any obligation to update any forward-looking statement in the future, or to reflect circumstances and events that occur after the date on which the forward-looking statement was made. NON-GAAP FINANCIAL MEASURES This presentation includes certain non-CAAP financial measures. While the Company believes these are useful measures for investors, they are not presented in accordance with CAAP. You should not consider non-GAAP measures in isolation or as a substitute for the most directly comparable or other financial measures calculated in accorda ce with CAAP. Because not all companies use ident presentation herein of non-GAAP financial measures may not be comparable to other similarly titled measures of other companies. For a reconciliation of the non-CAAP measures we use to the most comparable CAAP measures on a historical basis, see the Appendix to this presentation. calculations, the 2018A, 2019A, 2020A financials reflect actual performance of brand portfolio, as reported: Princess Polly (Acquired in Jul. 2018), Petal & Pup (Acquired in Aug. 2019), Rebdolls (Acquired in Dec. 2019). References to 2020PF includes full year of Culture Kings as if owned on Jan 1, 2020 (4 Brands) and references to "across a.k.a. brands" assumes all four brands were owned for the entirety of the period presented. a.k.a.

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