Asos Results Presentation Deck

© 2022 asoS Operating KPI performance Growth in key KPIs reflecting increased consumer engagement and more intentional purchasing, while ABV stepped back on the year as a result of the step up in returns Group KPIs Visits Mobile device visits Conversion ABV CC² Average Order Frequency³ Active Customers4 Premier Customer growth FY22¹ 3,019.8m 87.9% 3.3% £38.22 3.88 25.7m +12% 1 Group KPIs exclude Russian sales in H2 21 2 ABV quoted on a constant currency basis excluding Russia 3Calculated as last 12 months' total orders divided by active customers 4Active customers defined as having shopped in the last 12 months as of 31 August All sources: ASOS internal operational records Change vs LY +1% +200bps +20bps -3% +5% +2% Operating KPIs' performance Active customers grew 2%, reflecting slowing customer acquisition YoY Average order frequency increased by 5%, with an increase in orders, visits and conversion reflecting increased consumer engagement and more intentional purchasing 7 ABV CC stepped back (-3%) as return rates increases were only partly offset by higher prices and a mix back into higher price point products asos

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