Snap Inc Investor Presentation Deck
Snap Inc.
AR Builds Consumer Confidence
Over half of Snapchatter shoppers agree that AR gives
them more confidence about product quality.¹
More than half
of people want to use AR
technology to assess products,
allowing for a risk free, try-before
you buy experience.²
Returns are a $550B
problem, which AR can help fix.
AR-guided purchases led to a
25% decrease in returns.³
¹2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770).
2 NielsenIQ Analysis, "Augmented retail: The new consumer reality."
3 ARInsider Article, "Does AR Really Reduce eCommerce Returns?"
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