Despegar Investor Day Presentation Deck

DESPEGAR Segmenting Target Audiences Allows Us to Bid More Aggressively for Valuable Clients SEGMENTATION BY PREDICTED SPEND Bucket High Medium Low Total GB / User (Avg = 100) NEW MODEL OLD MODEL 81 24 LOW Paid marketing traffic % Traffic 30% 40% 30% 100% 111 67 MID % GB 73% 21% 6% 100% GB/Visitor 240 116 HIGH 240 67 24 100 AUDIENCE LTV SEGMENTATION GROWTH LOOP SALES ATTRIBUTION SPEND OPTIMIZATION SPENDING FOR PROFITABLE GROWTH Cost per click; average = 100 65 49 LOW 98 MID 87 NEW MODEL OLD MODEL 133 168 INVESTOR DAY HIGH 31

View entire presentation