MoneyLion Investor Day Presentation Deck
Cumulative ARPU
By initial product consumed
3rd Party $75
Blended $70
1st Party $65
MoneyLion
12 months
$130
24 months
EVERY TIME YOU MONEY
Opportunity for
lifecycle & content to
drive ARPU retention
and expansion
Note
1st Party and 3rd Party Product ARPU represents the median ARPU performance of monthly cohorts as of January 2020, as adjusted based on management's extrapolation for more
recent, representative cohorts with less than 24 months of performance. Blended ARPU represents the median ARPU performance for all 1st and 3rd Party monthly cohorts as of January
2020, as adjusted based on management's extrapolation for more recent, representative cohorts with less than 24 months of performance. ARPU is calculated by dividing the monthly
cohort's cumulative Adiusted Revenue by Total Customers in the monthly cohort. Data through September 30. 2022. See "Footnotes" section for detailed footnotes and definitions.
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