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Market opportunity
Category leadership
Southeast Asia is one of the most attractive digital economies in the world
2.
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4.
Large Market with
Strong Growth
670M
Population
$3.0T
2020 GDP
7%
2020-2025E GDP3 CAGR
Superapp ecosystem
Digital and Mobile Native
Hyperlocalization
8 hrs
Time per day spent using internet¹,2
(Global average: 6 hrs 43 mins)
50%
Population under 30
68%
Source: Euromonitor unless otherwise specified
1. Digital in 2020 Yearbook; Average amount of time that internet users aged 16 to 64 spend using the internet each day on any device
Average of Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam
Represents Nominal GDP growth
Percentage of households having at least one smartphone
Smartphone Penetration4
Technology
Underpinned by MSMEs
and Informal Economy
70M
Micro, Small & Medium
Enterprises (MSMEs)
>35%
MSME contribution to GDP
>180M
Informal workers
Team
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