Asos Results Presentation Deck
BUSINESS UPDATE - OPPORTUNITY AND GROWTH DRIVERS
...And we have made solid strides against our strategy in H1
Leverage our platform
and capabilities
Platform development through the rollout of
Flexible Fulfilment
Enable the customer experience through data
science, personalisation and experimentation
Expand Premier to increase engagement
er a more efficient and effective organisation
rough Operational Excellence
Amplify our
winning offer
create
ble down on our fashion credibility by
vesting in "ashionability and elevating our
unds to "Iconic" status leveraging our top
rforming Design team
curate
Expand our platform and partner offer with a
specific focus on Face + Body and Sportswear
convert
ove our customer offer with more international
gery and tailored category experiences
Double the size of
US and EU
Back with
marketing
investment
Grow and
localise the
assortment
Enhance
local
operations
Further
localise the
experience
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