LegalZoom.com Investor Presentation Deck
Lz Large SAM, significant opportunity, early innings
Progress made scaling formations; build out of ecosystem opens new SAM; early in our
journey of expert services, which is the largest opportunity(¹)
Small Business / Solopreneurs Opportunity
Business Formation
$6B
The largest digital player, with
only 10% market share(2), the
main alternative being self
directed
Entity Creation
Entity Compliance
Business Address - Virtual Mail*
Formation Ecosystem
$10B
During and post-formation, we
offer a set of important services
to operate a business
Bookkeeping
Insurance*
Banking*
Websites*
Integrate Experts
$24B
Post-formation, we offer access
to attorneys and CPAS to help
handle the most complex matters
• Tax Filing
Intellectual Property
Contracts/Forms
Legal Advisory
And Families
Family
$9B
Creating a business is a life event
for a family which warrants
updates to an estate
Estate Planning
Wills & Trusts
Power of Attorney
Real Estate Transactions
*Not included in SAM. (1) Total SAM as of June 2021. U.S. Census Bureau; Kantar Consulting (2019); Magid (2021); internal company estimates. (2) For the three months ended September 30, 2023. Market share reflects number of LegalZoom business
formations versus U.S. Census non-seasonally adjusted business formations over the same period. We define the number of business formations in a given period as the number of LLC, incorporation, not-for-profit, and DBA orders placed through our
platform in such period, excluding such orders from our operations in the United Kingdom.
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