Ulta Beauty Investor Presentation Deck

Unique & Differentiated Model: One-of-a-kind Assortment Multiple Categories Variety of Price Points Cosmetics ■ Skincare Services 14% 17% 3% 3% Ulta Beauty 43% 2021 Category Penetration 20% ■Haircare products and styling tools ■ Fragrance and bath Accessories and other 12 Mass-Tige COVERGIRL MORPHE elf Cerave ODHOLDED WITH CORMATOLOGISTS Mass Neutrogena® COLOURPOP juvias PLACE The Ordinary. Prestige MAC Kiehl's NINCK 1KN1 OLAPLEX. FENTY BEAUTY BY RIHANNA ULTA BEAUTY the possibilities are beautiful.

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