Flutter Investor Day Presentation Deck

Retained customers up to 2019 have generated consistent returns ● ● Established track record of sustainable growth 2012 2013 Revenue by year of acquisition¹ 2014 pre-2013 2013 2014 2015 2015 2016 2016 2017 2017 2018 2018 Driven by high customer retention and loyalty Growing yield through higher margin products 2019 2019 ● ● Strong retention and revenue growth per customer 2013 до 2014 Gross revenue of 2013 cohort¹ 2015 Gross revenue 2016 Flutter sb 2017 2018 --Actives --Gross revenue per active 2019 Increase in revenue as customers become more engaged Strong retention in actives following initial year 1 churn ¹ Sports bet GGR only. Excludes BetEasy customers in all periods. 61

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