Asos Investor Day Presentation Deck
OUR PROCESS
Consumers increasingly state that they want brands to produce eco-
friendly products, and this is especially true for younger consumers
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25
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18
이 아니 이
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16
15
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2015
16-24
% CONSUMERS WANTING BRANDS TO PRODUCE
ECO-FRIENDLY PRODUCTS¹
25-34
2016
35-44
2017
2018
26
24
23
2019
% CONSUMERS SAYING THAT KNOWING A PRODUCT IS ENVIRONMENTALLY
FRIENDLY WOULD INCREASE THEIR LIKELIHOOD OF BUYING²
16-24
25-34
23
35-44
18
2020
15
18
1 Which of these things do you most want your favourite brands to do / provide? (Max. 3 answers. Global Web Index, UK, US, DE, FR, AU, RU, IT & SA panels 2 When shopping online, which of these features would most increase your likelihood of
buying a product? Global Web Index, UK, US, DE, FR, AU, RU, IT & SA panels
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