BAT Results Presentation Deck

1 2 BAT Volume share* 3 Total U.S. Combustibles LO Delivering early signs of U.S. Combustibles recovery Premium brands 5 Activating focused plans to drive consistent value... 6 YTD'23 v H1'22 YTD'23 v H2'22 May'23 v Jan'23 -40bps -10bps +60bps -10bps +10bps +100bps .. implementing carefully and thoroughly will take time BAT Value share* Total U.S. Combustibles Premium brands YTD'23 v H1'22 YTD'23 v H2'22 May'23 v Jan'23 -90bps -50bps -90bps -60bps BAT A BETTER TOMORROW To deliver consistent Combustibles value growth * Share growth of Combustibles. See Appendix A3. Comparing YTD share with average share from prior periods and comparing month to month share growth from Jan'23 to May'23. Source: Marlin and Company data. -10 bps -10bps 17

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