Taboola Investor Presentation Deck

5 CONNEXITY FURTHERS OUR COMPETITIVE ADVANTAGE INTRINSIC VALUE OF BUSINESS Significant expansion of our addressable TAM with long runway of growth SYNERGIES Tremendous opportunity to leverage our scale, combined relationships and Connexity's e-commerce market maker capabilities STRATEGIC VALUE 13 of Open Web Publisher Revenue will be e-commerce¹ and Taboola with Connexity is uniquely differentiated Taboola 1 Company estimates. થવ connexity

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