Klarna Investor Presentation Deck
Klarna app continuing to show
strong momentum.
App usage increases as we add more customer-focused enhancements such as price drop notifications,
paying with flexible alternatives and delivery tracking.
US app installs
10m
2019
4m
2.6x vs 2019
US monthly active users
2020 Closest competitor
(2020)
Dec 2019
3x vs 2019
Dec 2020
Global app installs
20m
2019
20m
2.3x vs 2019
Global monthly active app users
1.6x vs 2019
2020 Closest competitor
(2020)
Dec 2019
Dec 2020
Klarna was ranked in the Top 10 most downloaded
shopping apps in US app stores for the entire Q4.
Our app was also one of the top five most downloaded
apps in the US during Black Friday.
Q4'20 US Shopping Apps Download Leaders
X
amazon
O
shop Shop
Wish
SHEIN
ebay
K.
1.
5.
Walmart
6.
Amazon
7.
8.
Offer Up
9.
Target
10.
Wish
SHEIN
eBay
2. shop Shop
3. SHEIN
Nike
4. K.
Klarna
amazon
Source: Apptopia / Semrush
Black Friday US Online Shopping Apps Download Leaders
Bark
ebay
wish
Etsy
Amazon
Rakuter
SHEIN
Klarna
Offer Up
eBay
Wish
Etsy
Rakuten
Afterpay
12M
Source: Sensor Tower. Based on first-time US app installs from
Apple's App Store and Google Play for Friday, November 27, 2020-
11M
8M
6.1M
5.8M
5.7M
5.2M
4.7M
4.6M
4.4M
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