Microsoft Mergers and Acquisitions Presentation Deck

16 Devices and Services: Why Phone Hardware? Driving Ongoing OEM Opportunity Windows Phone has achieved #3 position in smartphones globally Acquisition protects Windows Phone future High concentration with Nokia First party hardware ensures Windows Phone presence OEM model alone expensive in this market position Acquisition reduces friction moving forward Pace of innovation Marketing efficiency Acquisition grows OEM opportunity - Address diversity of markets - Continue existing partnerships » Microsoft success creates expanded OEM opportunity Strengthen Overall Opportunity

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