Wix Results Presentation Deck
Registered Users and Premium Subscriptions
Please note that Registered User and Premium Subscription data do NOT
include the impact of flok and DeviantArt. We exclude these figures so we are
able to highlight the performance of the core Wix business.
Our freemium business model and outstanding product experience remain
critical benefits for users coming to Wix, and we continue to grow our audience
with the addition of user cohorts that will generate significant value over time.
Given improvement in conversion and higher collections per new annual
subscription in the US we now expect our existing user cohorts to produce
over $2.1 billion in value over the next six years without any further
investment in marketing.
We added a record 5.9 million new registered users in Q1 2017, compared to
5.0 million in Q4 2016 and 5.3 million in Q1 last year. This marks the fifth
consecutive quarter we have grown our user base by five million or more
users and brings our total registered user base to 103 million as of the end of
the quarter. Our ability to continue attracting users the direct result of the large
and global addressable market, execution of our direct marketing strategy and
the rapidly growing awareness of our brand.
Our cohorts continue to demonstrate negative churn as the number of
new subscriptions purchased by existing users in a period already on our
platform exceeded the number of subscriptions cancelled by the same
existing user cohorts. In fact, our business grows each period before we
spend marketin dollars to acquire a new cohort of users.
In Q1, we added a record 208,000 net premium subscriptions and ended the
quarter with total subscriptions up 38% year over year to 2.7 million.
Conversion of new and existing registered users into premium subscriptions
reached an all-time high in Q1 due to enhancements made to our core editor.
-8-
76.9
82.3
1.8
Registered Users (in Mn)
87.4
1.9
92.4
Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17
Premium Subscriptions (in Mn)
2.1
97.4
2.3
103.2
2.5
2.7
Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17
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