Onion IPO Presentation Deck

PROMISING AND FORESEEABLE MARKET OPPORTUNITIES Urban young generation has become the dominant consumer force and is reshaping China's consumer culture and consumption patterns with tremendous new opportunities for brands of consumer goods Total spending on lifestyle brands of urban young generation (RMB billion) 2019-2024E CAGR: 14.4% 5,435.8 2019 Lifestyle Source: CIC Report 11.0% 2015 10.8% Lifestyle RMB 3,009.7B 11.3% 18.3% 5,841.8 2.6% 8.5% 2020E 6,869.5 2021E - 37.4% 7,951.0 Lifestyle brands have been the largest and fastest-growing category consumed by the young generation in China by overall consumption value Total spending on consumer goods by the urban young generation, by category, China, 2015/2019/2024E Furniture & home furnishing 2022E 9,212.8 2023E Fresh food 10,633.8 10.1% 2.6% 2019 7.5% 10.4% Lifestyle RMB 5,435.88 10.8% 18.3% 2024E Freer spending Mobile shopper and new media user Growing interests in fast fashion and increased personalization Sophisticated and globally aware -40.4% Consumer appliances & eletronics 9.0% 2.7% 6.6% 2024E 9.2% Lifestyle RMB 10,633.88 10.7% 17.3% Petroleum Pharmaceutical -44.4% ■ Others 09

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