BAT Results Presentation Deck
Velo: Continued International leadership*
Continued Share Growth Across Key** Markets
(c.80% of Industry Revenue)
Norway
10.0%
USA
2.0%
4
3Q21 4021 1022 2022
Quarterly average
share of Modern Oral
Share of total Oral
6.3%
1.5%
61.3%
8.9%
Sweden
57.7%
10.2%
3Q21 4021 1022 2022
Quarterly average
share of Modern Oral
Share of total Oral
64.4%
18.9%
64.3%
21.1%
3Q21 4021 1022 2022
Quarterly average
share of Modern Oral
Share of total Oral
93.8%
85.3%
Denmark
92.0%
86.2%
3Q21 4021 1022 2022
Quarterly average
share of Modern Oral
Share of total Oral
+ Switzerland
91.5%
BAT
A BETTER TOMORROW
56.3%
93.0%
61.6%
3Q21 4021 1022 1022
Quarterly average
share of Modern Oral
Share of total Oral
Leader in 15 of 17 European markets
* Volume share leadership in Top 5 markets. Velo is volume share leader in 4 of the international top 5 (i.e. excluding the US). ** Key markets: Sweden, Norway, Denmark, Switzerland, US and now excludes Germany. Volume share of Modern Oral
category and volume share of total oral category - monthly average of quarter share to May 2022. See Appendix A3 for Volume share definition.
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