Blackwells Capital Activist Presentation Deck
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Becoming the central technology platform and one-stop shop for integrating all aspects of wellness
FULLY INTEGRATED FITNESS PRODUCT PORTFOLIO:
PELOTON AS A COMPREHENSIVE FITNESS PLATFORM
As a complete health and wellness platform, Peloton and its Fitness-as-a-Service offering will have several opportunities to
generate outsized value for shareholders through strategic partnerships, data collection, social media, gaming, and much more
▪ Partnerships could include gyms powered by Peloton software, telemedicine networks using data collected around individuals'
fitness habits, nutritional programs with leading health food grocers and restaurants, video game designers for fitness-themed
games or any number of potential wellness- or lifestyle-focused product or service
LIFE TIME
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Fitness + Health + Nutrition/Wellness + Mindfulness + Community + Experiences
PELOTON
BLACKWELLS CAPITAL
CHOPT
WHOLE
FOODS
MARKET
sweetgreen
PELOTON
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Social
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