Informatica Investor Day Presentation Deck
Marketing Campaign Development
Scenario
Role: Marketing Manager at a
Retail Firm
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Goal: Create effective marketing
campaigns to boost sales
Strategy: Use data to inform
targeted, personalized offers
Data Sources: Salesforce:
Customer purchase history,
Product: online behavior, Marketo:
market research, Data Lake: Social
media feeds
Today
Identify Data
Needed
1 Week
Collect all
data
3 Weeks
Final Data
Prep and
Cleanse
2 Weeks
Step 1: Find & Understand Datasets
Request
Customer
Purchase Data
Locate Online
Behavior Data
Owner
2 Weeks
Step 2: Collect & Ingest Data
Data
Modelling and
Integration
4 Weeks
Report
Creation
2 Weeks
1 Week
Data Quality
Fixes
Step 3: Data Prep and Analysis
2 Weeks
22 Weeks
Get Market
Research Data
3 Weeks
1 Week
Anonymize
Sensitive Data
Campaign Design and Personalization
1 Week
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