BAT Investor Conference Presentation Deck
glo Leveraging Improved Satisfaction to
Record Volume Share Across Key Markets
(c.80% of Industry Revenue)
Italy
5.0%
Dec-19
Japan
5.9%
Dec-20
Japan: 6.3%
Latest weekly share
0.3%
Dec-19
Russia
1.4%
Dec-20
Moscow: 4.6%
Dec '20 city share
0.1%
Dec-19
0.9%
Dec-20
Market test: 14%
Dec '20 segment share
0.5%
Dec-19
Ukraine
1.9%
Dec-20
Kiev: 3.9%
Dec '20 city share
0.5%
BAT
A BETTER TOMORROW
Dec-19
Romania
Driven by Hyper: Our most successful
THP launch to date
Record Device Sales:
+68% glo device volume growth*
4.4m Hyper devices sold in 2020
THP Volume share growth v FY19. * Device growth excluding Sens. Japan - Dec CVS-BC Vol. Share of FMC+THP+Hybrid; Russia -Dec IMS est. Vol. Share of FMC+THP; Italy and Ukraine - Dec Nielsen Vol. Share of FMC+THP.; Romania - Dec Nielsen
KA Vol. share of FMC+THP. City shares based on discrete Dec 20. Latest weekly share in Japan is week ending 7th Feb. Italy market test in Catania share of THP segment. See Appendix A3 for Volume share definition.
1.2%
Bucharest: 1.6%
Dec '20 city share
30
Dec-20View entire presentation