DraftKings Investor Day Presentation Deck
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Increased sales and marketing spend due to unprecedented number of new players at a
historically lower cost per acquired player
Acquired and Cumulative Gaming Customers Over Time
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Aug-18 Oct-18 Dec-18 Feb-19 Apr-19 Jun-19 Aug-19
Select State Launch Commentary
Acquired Gaming Customers (1)
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Note: Acquired gaming customers and cumulative gaming customers do not have the same Y axis scale.
(1) First time DraftKings OSB and/or iGaming players acquired in each month.
(2) Cumulative DraftKings OSB and/or iGaming players since OSB launch in August 2018.
Cumulative Gaming Customers(2)
Oct-19 Dec-19 Feb-20 Apr-20 Jun-20
الأبناء
Aug-20
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Customer Cohort
Economics
State Level
Economics
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DKNG launches NJ OSB in August 2018 and NJ iGaming in December 2018
DKNG launches WV OSB in August 2019
DKNG launches IN OSB and PA OSB in October 2019 and November 2019, respectively
DKNG launches IL OSB in August 2020; start of first full NFL season for OSB states representing ~13% of the U.S. population (i.e., IN, PA, NH, IA, CO, and IL)
DKNG launches TN OSB in November 2020
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Dec-20 Feb-21 Apr-21 Jun-21 Aug-21 Oct-21 Dec-21
DKNG launches MI OSB and iGaming and VA OSB in January 2021
DKNG launches WY OSB and AZ OSB in September 2021; start of first full NFL season for OSB states representing ~10% of the U.S. population (i.e., TN, MI, VA, AZ, and WY)
DKNG launches CT OSB and iGaming in October 2021
Enterprise
Economics
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