WPP Investor Day Presentation Deck

1 SHIFTING SALES MIX TOWARDS HIGHER GROWTH AREAS SHIFTING THE OFFER MIX +3.5% 25% 75% WPP sales mix ADDRESSABLE GROWTH RATE Communications SOURCE: Market sales mix all IDC, apart from Communications (GroupM/WPP) +4.8% 40% 60% 40/60 target +5.6% 50% 50% 2024 TAM mix Experience/Commerce/Technology WPP 66

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