Overstock Results Presentation Deck
Focused Retail Strategy
aspiration & positioning dream homes for all making beautiful & comfortable homes accesible by helping customers
easily & confidently find just what
financial goals
target customers
brand pillars
constitutional principles.
overstock.
sustainable, profitable growth
primary segment
savvy shopper
values Overstock for helping them feel smart about finding a great deal
from a compelling selection of stylish & quality home products
product
findability
get inspired anywhere,
but easily find it at Overstock
world-class SEO
enablers
I
smart
value
quality & style for less
as an indicator that our innovation is meeting target customers' needs
engaging email program
OKR-driven focus & collaboration
world-class ML & algorithm innovation
initiatives
■
secondary segment
reluctant refresher
values Overstock for helping them easily
& confidently find just what they want
easy delivery
+ support
fast, free, & predictable delivery,
plus low-hassle returns & support
rewarding Club O Loyalty program
intuitive mobile experience
partner-sponsored marketing
discounting & pricing experience
increase real-time data
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